National Sales and Marketing Manager

National Sales & Marketing Manager

Description – National Sales & Marketing Manager – National role – c£40,000 - £70,000+ DEO plus bonuses & car- 13208 JP


The Company:

An Internationally respected Manufacturer within the Dairy World.

The Role:

Due to continued success of the business we are looking to recruit a National Sales & Marketing Manager, although open on location, the successful applicant must be happy and able to go to the UK head office in the Midlands a few times a week. The successful candidate will have sales background knowledge with excellent negotiation skills in selling to dealers, companies and end users, ideally within a dairy-related industry/sector. The role is to generate and to increase business across the UK and to promote the company products in a positive light, you will have a hands-on approach and will develop and expand the business through strategies to build sales and improve productivity. This is a fantastic opportunity at a successful company with a real opportunity to become an integral part of the business.

Duties will include:

  • Manage and develop all the activities of the UK enterprise, Sales, operations, customer service and admin
  • Manage a team of regional Sales Managers
  • Manage the back-office support
  • Build annual sales and marketing plans, based on market assessment, customer segmentation and understanding of local sales opportunities and trends
  • Build annual budgets and targets in agreement with head office
  • Break down those plans into Regional sales targets and activities
  • Meet goals and metrics set in those plans through effective management of the operation
  • Manage existing relationships with distributors, dealers and customers.
  • Identify and recruit new dealers as necessary to further develop the geography
  • Formulate and deliver dealer development programmes to serve existing customers and generate new business.
  • Proactively generate and develop new opportunities.
  • Develop Sales Channels/Dealer Network.
  • Build long-term relationships with customers.
  • Close sales leads generated from marketing efforts.
  • Ensure complete customer satisfaction.
  • Give presentations to potential customers, dealers and head office.
  • Understand the issues on the farm and provide appropriate solutions.
  • Read, understand and give instructions for technical drawings.
  • Coordinate potential distributor & customer sales visits.
  • Maintain up to date database of all leads and clients for the UK, use qualification criteria to rank opportunity and sales potential.

The Suitable Candidate Will:

  • Be Degree educated or equivalent (essential).
  • Possess strong knowledge of dairy farming/farming or Agricultural/Animal Health/Agricultural Machinery/Animal nutrition etc. (essential).
  • Be an experienced Sales management professional looking to step into a national leadership role.
  • Possess excellent communication, interaction and facilitation skills.
  • Have experience working with dealers and distributors.
  • Be a motivated, self-starter who can work independently, yet function mentor and develop a team.
  • Have strong planning and organisational skills.
  • Be results-oriented with high degree of drive, passion and initiative.
  • Be happy with the travel required within assigned Territory to meet end users and agents on a continuous basis.
  • Be PC literate: Efficient in use of MS Office packages, particularly Word, PowerPoint & Excel.
  • Minimum of 10 Years' experience in dairy-related industry: (Agricultural/Animal Health/Agricultural Machinery/Animal nutrition etc.)
  • Have a good technical understanding.
  • Hold a full Clean Drivers Licence.

The Package:

A highly competitive Salary/package is on offer to the suitable candidate, all dependant on experience and skill set, but will be highly competitive, c£40,000 basic to £70,000+ plus:

  • A car allowance/car
  • Laptop
  • Mobile phone
  • Expenses paid
  • Bonus structure (highly competitive)
  • Other company benefits

If you are interested in this role, please send a copy of your CV to and call me on 07521 089 223 ASAP. 

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