Advertising a job and searching for a job can be quite confusing for both job seekers and employers with the broad range of digital recruitment marketing choice nowadays. With so many different websites to choose from, it can all seem very confusing for both the job seeker and the job advertiser.
Job board platforms are often improving their website appearance, their services, their advertising costs & packages and let’s not forget the ease and user-friendliness of the site itself!
In a result of this, which is the best job board to use? Niche or Generalist? Of course both niche job boards and general job boards have proven to be successful – but which is the right option for you?
Niche Job Boards
Niche job boards specialise in one sector/industry alone. These job boards offer job opportunities, for candidates that know exactly what career path they would like to take.
Most niche job boards, offer much more than just job advertising. Niche job boards often also include blog’s – which may include advice and support on specific jobs within the sector, diary dates of relevant events and exhibitions that are due to take place and the latest news within the industry too. These platforms help to build communities as the niche sector grows and changes.
Therefore it is better for employers who are looking to find candidates who are more experienced or educated within the niche industry, to advertise their job vacancies on a niche job board as appose to a general job board. It will save the employer time as they will not have to sift through lots of irrelevant applicant CV’s as the candidates who apply through a niche job board, are more likely to match the job criteria.
Generalist Job Boards
General job boards usually have a much wider range of job opportunities and locations available. General job boards usually focus on the presentation of the job seekers CV and interview tips and improvements – which is more generic and suits all job seekers looking for new job opportunities. Generic job boards usually have thousands more job opportunities on offer too, meaning job seekers can vary their choice in career through the many different job types on offer. With various different job types, job sectors and job locations to choose from, it is fantastic for job seekers who are looking to change their career and go into something new and completely different.
Employers and recruiters will see a more varied skill set from the applicants who apply for jobs via a generic job board. Although this means that the candidates skill set might not meet the person criteria exactly – it does mean that the candidate skills are often transferable and is great for employers who want to add more varied skills to their team.
So what is the best option for you?
Firstly, you need to decide what you would like from your advert response? If you are looking for a high volume of applications with a broader skill set, so that you can have more options to choose from, then it would be best for you to opt for a generic job board. If you are looking for very specific skills, experience and qualifications then you will receive a smaller, far better response if you advertise your job vacancy with a niche, job advertising board.
It is very important to know what sort of exposure you should expect to receive from advertising on a job board, so don’t be afraid to ask them how many visits they receive to their website on a monthly basis? Where else is the job vacancy going to be advertised? Do you utilise social media? Who is my vacancy going to reach out to?
If you have a niche agricultural or farming job vacancy that you are looking to advertise, then why don’t you chose us to advertise your job vacancy for you?
Please click here to see the different advertising options that we have on offer!
Have a great week,
Agricultural and Farming Jobs