You can boost your recruitment process by advertising with Agricultural and Farming Jobs - all jobs advertised with us are not only advertised on our niche, online job board – which is the number one online job board on Google for agricultural jobs – they are also advertised across our entire social media platform, comprising of LinkedIn, Twitter, Facebook and Google + (over 250,000 relevant connections and followers.) All suitable jobs are also sent to the colleges and universities throughout the UK for students and graduates to apply – all new and premium job adverts are also sent out in our daily jobs by email alerts to ALL of the active candidates registered on our jobsite!
But what should you do if you receive fewer applications than you were hoping for?
Although niche and popular job boards can attract many suitable candidates for the job vacancy that you are attempting to fill, receiving less CV applications than you expected is quite possible.
Some job vacancies are more niche than others. (E.g. Experienced Agricultural Engineer / Mechanic) therefore it is extremely important to consider advertising the job on a specialist job board suited to the job role you are attempting to fill. Although advertising a niche job on a generic job board will source you numerous CV applications – many of them won’t be qualified, experienced or suited to the role. Whereas if you advertise a niche job vacancy on a specialist, suitable job board – the job advert will receive fewer more suitable, qualified / experienced candidates.
Competition – Less is more
Many employers will make the mistake of reviewing a perfectly suitable online job board, look at the number of identical / similar jobs currently being advertised, and make the judgement that if little or no similar jobs are being advertised at that time, then that particular job board isn’t the right place to advertise their job. However, this approach is completely wrong. Some months a job board might advertise 5 identical, niche job vacancies and another month they may not be advertising any identical, niche job vacancies – specific to the role that the employer is attempting to fill. The role wouldn’t be classed as niche, if there were hundreds of that type of role being advertised.
Providing the niche job board covers the relevant industry / sectors, then little or no identical job vacancies being advertised at that time is actually a selling point, as it means there isn’t a lot of competition for niche job seekers to apply for. All of the qualified and / or experienced candidates that employers are aiming to attract for their niche job vacancy are going to jump at the chance to apply for the job – as there aren’t any other jobs similar to that niche position currently being advertised. Therefore, the less niche, similar jobs being advertised means more niche, suitable candidates applying for your niche job vacancy!
Is your job title search-friendly?
When job seekers are using an online job board to search for new job opportunities, they are more likely to search for the common role that they are most familiar with. Keep your job title on your job advert ‘typical’ – if it’s an agricultural sales vacancy that you are attempting to fill – advertise the role as an Agricultural Sales Representative – try to avoid a complex job title, although it may look great on a business card to appear as the company’s ‘Senior Corporate Agricultural Sales Executive’ –there aren’t going to be very many job seekers performing job searches using these types of key words on the search criteria – resulting in less CV applications to your job advert.
Utilise the job sections and locations provided
When advertising with Agricultural and Farming Jobs you will notice that we have various different job categories available to advertise your job vacancy under. The more categories that we advertise the job vacancy under, the more the job advert will appear in candidate specific job searches, resulting in more CV applications. Therefore to get the most out of your job advert, utilise as many of the applicable job categories as possible. It’s no extra cost to advertise your vacancy under more job sectors – whether you chose one job section or ten job sections, it doesn’t affect the cost of your chosen advertising package – however you will benefit from a better advert response. The same applies for locations – if the job vacancy is a ‘Southern Regional Agricultural Sales Representative’ vacancy – instead of just advertising the vacancy under the South section, also utilise the South West and South East regions too – so that the job advert returns in more candidate specific job searches.
Keep your job advert FRESH!
Most online job advertising board’s offer two types of advertising options – a standard job advert or a premium job advert. Try and opt for the premium job advert if the cost of it is within your advertising budget. All premium job adverts on Agricultural and Farming Jobs are refreshed regularly so they remain on the first few job pages on the site – they remain fresh on the jobsite and don’t ‘drop to the bottom of the pile’ when new jobs are posted on to the site or other premium jobs are refreshed, resulting in more job advert exposure, and more CV applications.
These are all just a few things to consider when attempting to successfully fill your job vacancy whilst utilising a niche, online job board.
If you are an employer looking to advertise a niche job vacancy and you would like to find out more information about our premium job advertising packages, please give the team a call today on: 01905 930 037 and one of us will be happy to help!
Have a great weekend!
The Agricultural and Farming Jobs Team!