Finding the most successful way to advertise your job vacancies, company products and company services can be a very tricky challenge for smaller companies to face. The most popular forms of advertising nowadays seem to be either online advertising or print advertising. Most companies mix and match the two in order to monitor the level of response that they receive.
The main difference noticed between online advertising and print advertising is that you can expect to receive a much wider audience reach by advertising online. A website alone can reach thousands of viewers nationally and internationally – especially if you are advertising on a website that is easily found – by returning top in search engine results such as Google - whereas the print advertising method can seem quite restrictive and all depends on the locations and regions that the magazine or newspaper is being sold. This can be poor if you are looking to advertise for jobs – as you could be missing out on thousands of candidates nationwide who could potentially look to re-locate for the right job opportunity. This means online advertising can be much more beneficial for businesses to use, when promoting jobs, company products or company services.
Reaching a Specific Audience
Online advertising is fantastic if you are trying to target a certain area or a national geographic area. Social media pages such as Twitter and LinkedIn are well known for targeting ads to local areas by tracking user locations and other personal information – which is fantastic for companies who would like to target a specific location for a job vacancy, or company services. Social media is a great tool to use – as other users, connections, and followers can easily retweet and share posts, articles and adverts free of charge – meaning your advert will reach out to thousands of other potential consumers – again increasing your advert exposure.
Print advertising is known to be very costly, depending on the size of the advert, colour and quality of the advert, and the amount of time it is being advertised in the magazine / newspaper for. Whereas online advertising boards usually have various advertising packages to choose from – or the advertiser can tailor a package most suitable for your advertising budget – which is great for smaller companies who don’t have much budget for their advertising requirements.
Overall online advertising appears to be the new way forward – it seems to be the most cost effective and sufficient way of advertising and getting the most out of your advert. Of course it does purely depend on the job, product or service that you are looking to advertise – and your reasons for wanting to advertise.
If you are a business looking to advertise your agricultural jobs, agricultural products or agricultural services then give us a call today and we will be happy to provide you with further details about the advertising packages that we have available – we can even tailor an advertising package most suitable for your requirements! Call us now on: 01905 930 037
Have a great week!
The Agricultural and Farming Jobs Team