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Global Spotlight

    Register now for webinars, the topics include; 'New era, new challenges, new opportunities', 'A healthier environment: A healthier bottom line', 'Sustainable Crop Management' and 'New tools for a new era'. See the Q&A schedule and add to calendar those ‘must see’ webinars.

    Register Now:https://www.cerealsevent.co.uk/register-for-the-cereals-live-qa-edition

    See Webinar Schedule:https://www.cerealsevent.co.uk/cereals-support

    Cereals LIVE Q&A Edition answers questions posed by the arable community

    Cereals LIVE - the online version of the arable event – has attracted 19000 unique visitors from 114 countries since June 2020.Given how full the schedule was for the June event, there was not time for question and answers after each session.In order to answer some of the 568 questions that were posed in June, the Cereals LIVE Q&A Edition will take place online on 5 November 2020 and offers an opportunity to ask farmers and industry experts your pressing questions. 

    Four new webinars ‘by farmers for farmers’ are being staged on 5 November to address the challenges and opportunities facing arable businesses.Each webinar is designed to be interactive and relaxed and will last up to 1.5 hours to allow for audience participation with ample Q&A, discussion and audience polling.

    The first webinar kicking off the day is entitled New era, new challenges, new opportunities, chaired by Nigel Padbury of Premium Crops.The session which begins a 9:00 AM will cover questions aroundwhat impact will Coronavirus, Brexit and new government incentives for public goods have on UK arable farming businesses.How are farmers adjusting their businesses to meet the challenges and opportunities that lie ahead on an increasingly competitive, and environmentally-focussed, global market?Speakers include Tim May of Kingsclere Estates, Oscar Harding of Duchess Farms, Buckinghamshire farmer Antony Pearce and Paul Temple, East Yorkshire farmer, Board Member and Chairman of Cereal & Oilseeds Sector, AHDB.

    The second morning webinar is entitled A healthier environment: A healthier bottom line, chaired by Caroline Drummond, LEAF CEO.This webinar which begins at 11:00 AM will focus on questions around how farmers are adapting their businesses to reduce costs of production and increase profitability by improving the health of their soils, boosting natural capital and sequestering carbon.Speakers include Julian Gold of Hendred Estate, Northumberland farmer Louis Fell, John Hawkins of Bagber Farms and George Hosier of Wexcombe Farm.

    The early afternoon webinar which begins at 1:30pm is entitled Sustainable Crop Management, chaired by Fiona Burnett SRUC.Farmers are already adjusting their systems to cope with grass weeds and chemical resistance – but with a changing climate is delayed drilling becoming too great a risk? This webinar will look at how farming businesses are adopting alternative techniques to adjust to new challenges and how data-based decisions can help combat pests, weeds and diseases.Speakers include David Miller of Wheatsheaf Farming; Andrew Cragg of Brooker Farms, Tim Pratt of Wantisden Halls Farm and John Pawsey of Shimpling Park Farmwill. 

    The last session of the day begins at 3:30pm and is entitled New tools for a new era, chaired by Rutland farmer and agri-food consultant Sarah Bell.What tools and technology do you think you need to manage your arable business better? Do you believe research is being carried out in the areas which will return the most value to you? This is an opportunity for attendees to influence and quiz four digital and arable technology experts about what tools are being used and developed to improve productivity. Speakers includeNeave Anderson of Farm 491, Dr. Ruth Bastow of CHAP, Dr. Shamal Mohammed of AgriEPI Centre and Robert Ramsay of Soil Essentials, Scottish farmer & chair of Scotland’s Agricultural Science and Technology Group.  

    “We are looking forward to facilitating more informal and relaxed conversations on the important ideas that came out of the first online event in June” said event director Alli McEntyre. “Of course we would rather be together in person but this format does allow a large global audience to be able to contribute ideas and questions in a convenient manner.”

    Registration is still open at www.cerealsevent.co.ukIn addition to the webinars above, attendees will be able to access other digital features including the virtual exhibition, Syngenta Sprays & Sprayers Arena, Crop Plots sponsored by KWS, NIAB Virtual Event Hub, Graintab Grain Exchange and the Innovation & Tech Demo Ring.Cereals LIVE Q&A sponsors include CHAP, Graintab, Premium Crops and CLA.

    Key figures of Cereals LIVE digital event

    ·         19, 564 attendees

    ·         105, 406 page views

    ·         114 countries

    The Cereals Event went online to support the industry amid the Covid-19 pandemic with existing exhibitors and sponsors involved for free as their fees rolled over to 2021. Cereals LIVE 2020 was held online on 10-11 June 2020 with the Cereals LIVE Q&A Edition to be held in follow up on 5 November 2020.Cereals will be held in person at Boothby Graffoe on 9-10 June 2021. For more information, please visit www.cerealsevent.co.uk.

    Editors’ notes

    Cereals is organised by Comexposium, global events organiser whose agricultural events includes Fruit Focus (UK), SIMA (France), SIPSA SIMA (Algeria), SIMA Asean (Thailand), Sitevi (France), and Sitevinetech (China) and Sitevinetech (Argentina).

    Over 360 leading suppliers exhibit at Cereals with the very latest products, advice and information; providing visitors with a complete one-stop service from seeds to sprayers, crop varieties to cultivation equipment, fertiliser to finance.