Area Development Manager (Gloucester, Avon, Oxfordshire, Wiltshire and M5/M4 corridor)

Location United Kingdom
Discipline: Agriculture, Farming, Food & Fresh Produce, Pet, Vet & Animal Health
Job type: Permanent
Salary: ££29,858.37 plus company vehicle and benefits
Contact name: Nicola Mason

Contact email:
Job ref: 15667LP
Published: about 1 month ago
Startdate: ASAP

190422 - Area Development Manager
National Milk Records (NMR) is the leading supplier of milk recording services in the UK, providing management information on individual cow's performance in terms of milk quality, yield and fertility. It is acknowledged by the industry that NMR is the market leader in the provision and support of dairy software in Great Britain. NMR also supplies aggregate data to over 35 dairy industry bodies including milk buyers, AHDB Dairy and breed societies as well as forming the basis for food provenance schemes for retailers such as Tesco, Sainsbury and Marks and Spencer. The farmer is the NMR customer and our recording services reach the cows which produce 60% of the UK's milk.

Salary: £29,858.37

Location: Home Based

Level: Sales

Deadline: 30/06/2022 23:59

Hours: 37.00

Benefits: Available upon request

Job Type: Permanent

The Role:

To be responsible for business expansion and profitable promotion of NMR services and products covering Gloucester, Avon, Oxfordshire, Wiltshire and M5/M4 corridor:


Revenue growth by the acquisition of new customers and upselling to existing customers.

Developing revenue of NMR products e.g.

  • On Farm Software

  • Genomic testing

  • ORI Shuttles – Recording on Robotic Herds

  • Tag Sales (Nordic Star)

  • Disease Surveillance and Testing (ie, Johnes, BVD etc)

  • Working with strategic external partners to extend service opportunity

Generating and qualifying leads for full range of products as listed above

Customer contact by:

  • Email

  • Phone

  • Visiting

Consultative approach to customer retention

Ability to secure and close sales

Maintain knowledge of products and services and the wider industry

Territory Planning

Create annual business plan with support of National Sales Manager to optimise revenue opportunities

Identification of potential new customers and develop existing accounts

Development of related networks, e.g.

  • Vets

  • 3rd party industry partners

  • Ag. Colleges

CRM system – ensure visit reports and account plan progress is recorded

Identify collaborative opportunities with wider NMR team

Marketing Campaigns

Support National Marketing Campaigns with measurable activity

Working with National Sales Manager / Marketing and Comms Team to develop local marketing campaigns

Identify opportunities in local customer base for new and aligned products and services

Planning and execution of events e.g.

  • Farm walks

  • Workshops

Lead generation

Essential Key Skills & Requirements:

A graduate, BTEC in agriculture or relevant commercial experience

Proven track record gained through field sales

Farming experience and knowledge of the dairy industry

Time management skills

Effective communication skills

Interpersonal and relationship building skills

Negotiation skills

Self-motivated with a positive, enthusiastic attitude

Full current driving license

Ability to work effectively within a team and add value

Strong attention to detail ensuring accuracy in work produced

Fully PC literate

To be located within the area

Preferred Skills & Requirements:

On Farm software experience

Presentation skills

Problem solving skills

Ability to work flexible hours

Account management

Understanding of Dairy Industry

Key Responsibilities:

Achieving revenue levels in accordance with budgets

To grow revenue by the acquisition of new customers and developing key accounts

To develop revenue of NMR products

To respond to all enquiries in a timely manner

To build key industry partner links in the area

To develop and implement marketing campaigns

To manage your sales pipeline

To achieve set conversion rates within the sales pipeline

To maintain the completeness and quality of non-customer database

To maintain set KPIs

To manage account relationships with allocated accounts including overdue debt

To maintain effective knowledge of NMR products and services including the wider industry

Territory performance reporting and analysis of results with an appropriate action plan

Promote and assist in NMR at local and national events e.g. shows and farm walks

To work closely with the team to ensure high quality service and continued business development

To participate in additional projects as and when required

To maintain accurate and timely records on the Customer Relations System

Driving will be a significant aspect of your role

Work across all NMR teams, field, lab and Customer Service to deliver exceptional customer service

If you are interested in this position and wish to apply, please click on the 'Apply Now' button to be redirected to the company website.