190422 - Area Development Manager
National Milk Records (NMR) is the leading supplier of milk recording services in the UK, providing management information on individual cow's performance in terms of milk quality, yield and fertility. It is acknowledged by the industry that NMR is the market leader in the provision and support of dairy software in Great Britain. NMR also supplies aggregate data to over 35 dairy industry bodies including milk buyers, AHDB Dairy and breed societies as well as forming the basis for food provenance schemes for retailers such as Tesco, Sainsbury and Marks and Spencer. The farmer is the NMR customer and our recording services reach the cows which produce 60% of the UK's milk.
Salary: £29,858.37
Location: Home Based
Level: Sales
Deadline: 30/06/2022 23:59
Hours: 37.00
Benefits: Available upon request
Job Type: Permanent
The Role:
To be responsible for business expansion and profitable promotion of NMR services and products covering Gloucester, Avon, Oxfordshire, Wiltshire and M5/M4 corridor:
Sales
Revenue growth by the acquisition of new customers and upselling to existing customers.
Developing revenue of NMR products e.g.
On Farm Software
Genomic testing
ORI Shuttles – Recording on Robotic Herds
Tag Sales (Nordic Star)
Disease Surveillance and Testing (ie, Johnes, BVD etc)
Working with strategic external partners to extend service opportunity
Generating and qualifying leads for full range of products as listed above
Customer contact by:
Email
Phone
Visiting
Consultative approach to customer retention
Ability to secure and close sales
Maintain knowledge of products and services and the wider industry
Territory Planning
Create annual business plan with support of National Sales Manager to optimise revenue opportunities
Identification of potential new customers and develop existing accounts
Development of related networks, e.g.
Vets
3rd party industry partners
Ag. Colleges
CRM system – ensure visit reports and account plan progress is recorded
Identify collaborative opportunities with wider NMR team
Marketing Campaigns
Support National Marketing Campaigns with measurable activity
Working with National Sales Manager / Marketing and Comms Team to develop local marketing campaigns
Identify opportunities in local customer base for new and aligned products and services
Planning and execution of events e.g.
Farm walks
Workshops
Lead generation
Essential Key Skills & Requirements:
A graduate, BTEC in agriculture or relevant commercial experience
Proven track record gained through field sales
Farming experience and knowledge of the dairy industry
Time management skills
Effective communication skills
Interpersonal and relationship building skills
Negotiation skills
Self-motivated with a positive, enthusiastic attitude
Full current driving license
Ability to work effectively within a team and add value
Strong attention to detail ensuring accuracy in work produced
Fully PC literate
To be located within the area
Preferred Skills & Requirements:
On Farm software experience
Presentation skills
Problem solving skills
Ability to work flexible hours
Account management
Understanding of Dairy Industry
Key Responsibilities:
Achieving revenue levels in accordance with budgets
To grow revenue by the acquisition of new customers and developing key accounts
To develop revenue of NMR products
To respond to all enquiries in a timely manner
To build key industry partner links in the area
To develop and implement marketing campaigns
To manage your sales pipeline
To achieve set conversion rates within the sales pipeline
To maintain the completeness and quality of non-customer database
To maintain set KPIs
To manage account relationships with allocated accounts including overdue debt
To maintain effective knowledge of NMR products and services including the wider industry
Territory performance reporting and analysis of results with an appropriate action plan
Promote and assist in NMR at local and national events e.g. shows and farm walks
To work closely with the team to ensure high quality service and continued business development
To participate in additional projects as and when required
To maintain accurate and timely records on the Customer Relations System
Driving will be a significant aspect of your role
Work across all NMR teams, field, lab and Customer Service to deliver exceptional customer service
If you are interested in this position and wish to apply, please click on the 'Apply Now' button to be redirected to the company website.
