Job Title: SALES & MARKETING MANAGER
Vacancy Ref: 14702 KM
Location of the Job: Home based
Keywords: Dairy, Dairy Industry, Area Manager, Sales and Marketing, Marketing CampaignsThe Company: One of the largest dairy companies providing services both in and outside of the UK
To be responsible for:
Sales:
- The successful candidate will contribute to a thriving, fast paced business on a mission to provide Sales Management of the field-based sales team (Area Development Managers)
- Revenue growth
- Market penetration of products and testing
Marketing:
- Developing and implementing company marketing plan
- Development of Group Company branding
- Management of budgets
- Developing & maintaining company website
- Developing and maintaining the PR
Essential Key Skills & Requirements:
- A graduate business / marketing or relevant commercial experience
- 5 years + Sales & Marketing experience in similar role
- 3 years account management
- Management of a Team through KPI's
- Budgeting and forecasting experience for revenue & expenditure
- Written and verbal communication and presentation skills
- Problem solving skills
- Ability to network
- A positive and can-do attitude
- Data orientated, able to analyse statistics
- Self-motivated with a positive, enthusiastic attitude
- Full current driving license
Preferred skills & Requirements:
- Farming experience and knowledge of the dairy industry
- On Farm software experience
Key Responsibilities:
- Motivate, coach, and inspire the direction of the sales and marketing team
- Coordinate sales and marketing campaigns and initiatives to achieve business objectives
- Shape training and performance evaluations of the team to develop and deliver sales and marketing initiatives
- Identify and understand client's business needs and objectives to develop sales and marketing initiatives
- Own website together with all social media channels, strategy, and activity
- To own develop and deliver cross company branding in alignment with Vision Mission & Values
- Mentor and coach, the development of sales and marketing teams
- Spearhead, implement and manage sales forecasting activities, targets, sectors, markets, regions and set performance goals to achieve company objectives and grow market share in alignment with strategic plan
- Plan, implement and optimise sales lead generation campaigns and measure results
- Creation, implementation and management of the marketing plan and activity, including events e.g., Farm walks and shows
- Prepare and present sales reports detailing sales, potential sales, product penetration, and areas of proposed customer expansion
- Review and analyse sales and marketing performance against plans to determine effectiveness and return on investment (ROI) for both monetary and manpower
- Engage directly with key clients to maintain relationships to support product development and service delivery
- Key Account development opportunities e.g., Buying Groups, - identifying and developing
- Business Development - identifying, working and hands on closing opportunities in strategic sales areas
- System development - champion CRM and Customer On Farm Software packages to deliver improved targeting, relationship management and sales execution across the customer base
- Product development - to monitor and react to changing demands of the market with the development of appropriate products
- Take ownership and be accountable for the marketing/sales cost budgets
- Territory Planning and organisation of sales team
- Recruitment as and when required in sales & marketing team
Identification of potential markets and customers:
- Vets
- 3rd party industry partners
- Ag. Colleges
Development and maintenance of:
- Potential customer data base
- CRM system
Salary package
Up to £50K
How to apply: Please click on the apply now button
We thank all applicants who apply for this role. However, please be advised that only those short listed for an interview will be contacted. Please be assured that your job application will be managed in complete confidence and your personal details will not be passed to any third party without your prior permission. To keep up to date with Agricultural and Farming Jobs latest vacancies,
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