Sales & Marketing Manager – Home Based
National Milk Records plc (NMR) is the leading supplier of management information to enable dairy herd improvement. Delivering milk quality, health and genomic testing services, NMR provides data on individual cows’ performance to the dairy industry in the UK to assist with informed decision making. Due to continued growth, we require a full time Sales & Marketing Manager which will be home based including driving when required.
The Role:
To be responsible for:
Sales
Management of the field-based sales team (Area Development Managers)
Revenue growth
Market penetration of products and testing
Marketing
Developing and implementing company marketing plan
Development of Group Company branding
Management of budgets
Developing & maintaining company website
Developing and maintaining the PR
Essential Key Skills & Requirements:
A graduate business / marketing or relevant commercial experience
5 years + Sales & Marketing experience in similar role or equivalent
3 years account management or equivalent
Management of a Team through KPI’s
Budgeting and forecasting experience for revenue & expenditure
Written and verbal communication and presentation skills
Problem solving skills
Ability to network
A positive and can-do attitude
Data orientated, able to analyse statistics
Self-motivated with a positive, enthusiastic attitude
Full current driving license
Preferred Skills & Requirements:
Farming experience and knowledge of the dairy industry
On Farm software experience
Key Responsibilities:
Motivate, coach, and inspire the direction of the sales and marketing team
Coordinate sales and marketing campaigns and initiatives to achieve business objectives
Shape training and performance evaluations of the team to develop and deliver sales and marketing initiatives
Identify and understand client’s business needs and objectives to develop sales and marketing initiatives
Own website together with all social media channels, strategy, and activity
To own develop and deliver cross company branding in alignment with Vision Mission & Values
Mentor and coach, the development of sales and marketing teams
Spearhead, implement and manage sales forecasting activities, targets, sectors, markets, regions and set performance goals to achieve company objectives and grow market share in alignment with strategic plan
Plan, implement and optimise sales lead generation campaigns and measure results
Creation, implementation and management of the marketing plan and activity, including events e.g., Farm walks and shows
Prepare and present sales reports detailing sales, potential sales, product penetration, and areas of proposed customer expansion
Review and analyse sales and marketing performance against plans to determine effectiveness and return on investment (ROI) for both monetary and manpower
Engage directly with key clients to maintain relationships to support product development and service delivery
Key Account development opportunities e.g., Buying Groups – identifying and developing
Business Development – identifying, working and hands on closing opportunities in strategic sales areas
System development – champion CRM and Customer On Farm Software packages to deliver improved targeting, relationship management and sales execution across the customer base
Product development – to monitor and react to changing demands of the market with the development of appropriate products
Take ownership and be accountable for the marketing/sales cost budgets
Territory Planning and organisation of sales team
Recruitment as and when required in sales & marketing team
Identification of potential markets and customers
Development of related networks, e.g.
Vets
3rd party industry partners
Ag. Colleges
Development and maintenance of:
Potential customer data base
CRM system
Working for NMR:
Working at NMR is so much more than just a job as we are an integral part of the farming community. Our staff provide the highest quality recording, testing, health and fertility services & products, supporting farmers and the dairy industry to improve profitable production and animal welfare.
We offer a wide range of career opportunities, particularly to those who are attracted to the ever-changing and modernising farming industry and our teams are dedicated in providing high levels of value and customer service. We do this by both retaining our existing experienced staff and by attracting dynamic new employees. As an employer, we are committed to providing opportunities to:
Maximise your potential contribution to the business
Be involved at every level within the business
Undertake personal and professional development
Consistently receive a good employee experience
And without doubt, you will be part of a caring, welcoming, and friendly team, who could make a real difference.
What we can offer you:
Salary £50,000 per annum plus bonus scheme
Initial and ongoing training
Company vehicle
Company contributory pension scheme
NMR share incentive plan
Various other NMR benefits
If you would like to apply for this position, please forward your CV and covering letter using the 'Apply Now' button
Closing date for receipt of applications is 17th September 2021.