Sales Manager – Home Based

Location United Kingdom
Discipline: Agriculture, Food & Fresh Produce, Pet, Vet & Animal Health
Job type: Permanent
Salary: £Salary £50,000 per annum plus bonus scheme
Contact name: Louise Palmer

Contact email:
Job ref: 15090LP
Published: 19 days ago
Startdate: ASAP

​​Sales Manager – Home Based

National Milk Records plc (NMR) is the leading supplier of management information to enable dairy herd improvement. Delivering milk quality, health and genomic testing services, NMR provides data on individual cows’ performance to the dairy industry in the UK to assist with informed decision making. Due to continued growth, we require a full time Sales Manager which will be home based including driving when required.

The Role:

To be responsible for:

  • Sales

  • Management of the field-based sales team (Area Development Managers)

  • Revenue growth

  • Market penetration of products and testing

  • Marketing

  • Developing and implementing company marketing plan

  • Development of Group Company branding

  • Management of budgets

  • Developing & maintaining company website

  • Developing and maintaining the PR

Essential Key Skills & Requirements:

  • A graduate business / marketing or relevant commercial experience

  • 5 years + Sales & Marketing experience in similar role or equivalent

  • 3 years account management or equivalent

  • Management of a Team through KPI’s

  • Budgeting and forecasting experience for revenue & expenditure

  • Written and verbal communication and presentation skills

  • Problem solving skills

  • Ability to network

  • A positive and can-do attitude

  • Data orientated, able to analyse statistics

  • Self-motivated with a positive, enthusiastic attitude

  • Full current driving license

Preferred Skills & Requirements:

  • Farming experience and knowledge of the dairy industry

  • On Farm software experience

Key Responsibilities:

  • Motivate, coach, and inspire the direction of the sales and marketing team

  • Coordinate sales and marketing campaigns and initiatives to achieve business objectives

  • Shape training and performance evaluations of the team to develop and deliver sales and marketing initiatives

  • Identify and understand client’s business needs and objectives to develop sales and marketing initiatives

  • Own website together with all social media channels, strategy, and activity

  • To own develop and deliver cross company branding in alignment with Vision Mission & Values

  • Mentor and coach, the development of sales and marketing teams

  • Spearhead, implement and manage sales forecasting activities, targets, sectors, markets, regions and set performance goals to achieve company objectives and grow market share in alignment with strategic plan

  • Plan, implement and optimise sales lead generation campaigns and measure results

  • Creation, implementation and management of the marketing plan and activity, including events e.g., Farm walks and shows

  • Prepare and present sales reports detailing sales, potential sales, product penetration, and areas of proposed customer expansion

  • Review and analyse sales and marketing performance against plans to determine effectiveness and return on investment (ROI) for both monetary and manpower

  • Engage directly with key clients to maintain relationships to support product development and service delivery

  • Key Account development opportunities e.g., Buying Groups – identifying and developing

  • Business Development – identifying, working and hands on closing opportunities in strategic sales areas

  • System development – champion CRM and Customer On Farm Software packages to deliver improved targeting, relationship management and sales execution across the customer base

  • Product development – to monitor and react to changing demands of the market with the development of appropriate products

  • Take ownership and be accountable for the marketing/sales cost budgets

  • Territory Planning and organisation of sales team

  • Recruitment as and when required in sales & marketing team

  • Identification of potential markets and customers

  • Development of related networks, e.g.

  • Vets

  • 3rd party industry partners

  • Ag. Colleges

  • Development and maintenance of:

  • Potential customer data base

  • CRM system

Working for NMR:

Working at NMR is so much more than just a job as we are an integral part of the farming community. Our staff provide the highest quality recording, testing, health and fertility services & products, supporting farmers and the dairy industry to improve profitable production and animal welfare.

We offer a wide range of career opportunities, particularly to those who are attracted to the ever-changing and modernising farming industry and our teams are dedicated in providing high levels of value and customer service. We do this by both retaining our existing experienced staff and by attracting dynamic new employees. As an employer, we are committed to providing opportunities to:

  • Maximise your potential contribution to the business

  • Be involved at every level within the business

  • Undertake personal and professional development

  • Consistently receive a good employee experience

  • And without doubt, you will be part of a caring, welcoming, and friendly team, who could make a real difference.

What we can offer you:

  • Salary £50,000 per annum plus bonus scheme

  • Initial and ongoing training

  • Company vehicle

  • Company contributory pension scheme

  • NMR share incentive plan

  • Various other NMR benefits

If you would like to apply for this position, please forward your CV and covering letter using the 'Apply Now' button.​

Closing date for receipt of applications is 18th October 2021.