Territory Manager - Machinery Manufacturer

Location The Scottish Borders
Discipline: Agriculture, Farming, Horticulture, Machinery, Technical & Engineering
Job type: Permanent
Salary: £Competitive basic salary to be discussed at application stage.
Contact name: Sophie Ashmore

Contact email: Sophie@agriFJ.co.uk
Job ref: 15895 SA
Published: about 1 month ago
Startdate: ASAP
Client: Agricultural and Farming Jobs

Territory Manager – Manufacturer – North of England and Scotland

  • Do you have a passion for agricultural and farming machinery?

  • Would you like to sell machinery to and support the dealer network throughout the North of England and Scotland?

Location of the Job: Northern England and Scotland.

Salary and Benefits Package:

  • Competitive basic salary to be discussed at application stage.

  • Company vehicle.

  • Company bonus.

  • Company pension scheme.

  • Company Sick Pay.

  • Private Healthcare Benefit.

  • Pension.

  • 31 days holiday.

Additional information:

Reporting to the: UK Sales Manager.

Working hours are: 08:00 - 17:00, 40 hours per week, Monday – Friday.

This is a permanent, full-time position.

About The Company:

A British manufacturer of specialist Agricultural and Farming Equipment.

The Job Role Details:

We are now looking for an experienced Agricultural Machinery Territory Manager, to support and develop the dealer distributor network across North of England and Scotland.

Key Responsibilities:
You will…

  • Proactively promote the machinery brand at every opportunity.

  • Responsible for delivering forecasted sales of specialist farm machinery and other associated machinery in line with the set KPI’s through an established dealership networks & distributors.

  • Support and develop the existing dealerships & distributors and regular monitoring to ensure agreed sales targets are met.

  • Develop initiatives with the UK & Ireland Sales Manager that will build sales.

  • Develop and expand the dealership network & distributors in your territory.

  • Identify potential new dealers & distributors if the area requires coverage.

  • Plan regular meetings with dealer principles, sales directors/managers to monitor performance.

  • Coordinate speculative farmer visits with dealer salesman so promoting farm machinery at various times throughout the year.

  • Plan and co-ordinate demonstration circuits with existing dealerships.

  • Regularly attend sales meetings, either on-site or via online/virtual media and provide updated reports on sales achieved, potential sales etc.

  • Focus on continual personal development with the help of the UK & Ireland Sales Manager.

  • Market intelligence and business strategy; to increase sales volumes and revenue generation in territory.

  • Monitor competitor activity.

  • Regularly plan and visit Dealer Area Sales Managers (2-5 days per week) to follow up existing leads and to develop new prospect leads in the dealer network.

  • Engage the dealers to build dealer confidence.

  • Actively attend dealer sales meetings to develop the company brand and introduce new products and concepts.

  • Whilst in the field, you are responsible for taking photos and videos and actively promoting the business by means of social media and via the company’s website and marketing channels.

  • Account management of direct customer, dealer or distributor.

  • Upsell/upgrade machines where possible to a new machine.


  • Provide the UK & Ireland Sales Manager with accurate forecasts by machine.

  • Obtain early orders to smooth the order flow so there is a consistent production of ordered machines throughout the year.

  • Encourage the dealers to take stock and ensure all stock is retailed to increase volume sales and dealer confidence.

After Sales Support:

  • Offer a full customer consultation either on the telephone and/or in-field.

  • Set up service for new machinery to new and/or existing customers.

  • Maintain and build relationships with Dealer Parts and Service teams ensuring first class service is maintained to the dealers and end users.


  • Manage and maintain up to date and accurate records using the company’s CRM system, Salesforce, and any other systems, as required.

  • Ensure deals are in line with business objectives and KPIs.

  • Focus on converting leads.

  • Follow up all leads on Salesforce Opportunities Pipeline and ensure the system is always up to date.

Product Knowledge:

  • Develop and maintain full knowledge of all company products.

  • Develop and improve knowledge for all aspects relevant to our market sector.

  • Feedback trends and potential changes in industry regulations and policies that may have an effect on our business.

Trade Shows/Exhibitions/Site Visits/Demonstrations:

  • Assist in the planning of shows and setting up shows as required.

  • Attend all promotional events, as required, and network to identify new prospects.

  • Hosting visitors, national and international, at the Farm site for crop tours, factory tours, presentations, Open Day and other promotional events etc.

  • Conduct the relevant risk assessment for all Trade Shows/Exhibitions/Site Visits/Demonstrations and ensure the completed documents are sent to HR.

Health & Safety:

  • Strict adherence to the company’s health and safety policies and procedures at all times including compulsory usage of personal protective equipment (PPE), where required.

  • Observance and compliance with the Lone Worker’s Policy.

Ideal Person Skills & Qualifications:
You will have / be…

  • Proven sales and territory management experience within an agricultural machinery sales role.

  • Evidence of management of brand growth.

  • Good understanding of soil and agronomy.

  • Excellent time management skills.

  • Extensive knowledge of the agricultural industry.

  • Business understanding of the dealer environment.

  • Excellent communication skills at all levels.

  • Good knowledge of MS Word, Excel, Outlook, PowerPoint.

How to apply: Please click on the apply now button.

The Industry (Key Words): Territory manager jobs, sales manager jobs, dealer network jobs, dealer distribution jobs, area sales manager jobs, agricultural machinery jobs, agricultural machinery manufacturer jobs, farm machinery jobs, farm machinery manufacturer jobs.

We thank all applicants who apply for this role. However, please be advised that only those short listed for an interview will be contacted. Please be assured that your job application will be managed in complete confidence and your personal details will not be passed to any third party without your prior permission.

Established in 2013, Agricultural and Farming Jobs provide outstanding recruitment head-hunting and job advertising services. We are the trusted recruitment partner of choice to industry leading organisations across the UK and Internationally. We recruit specifically for all roles within the sectors of: Agriculture, Farming, Horticulture, Food and Fresh Produce, Vet, Pet and Animal Health, Agrochemicals, Fertilisers and Seeds, Software and Technology, Machinery, Technical and Engineering and specialist Education.