Sales & Marketing Manager - Home based

Discipline: Agriculture, Pet, Vet & Animal Health
Job type: Permanent
Salary: £45000 to £50000
Contact name: Kate Moxon

Contact email:
Job ref: 14702 KM
Published: about 1 year ago
Startdate: ASAP

The Company: One of the largest dairy companies providing services both in and outside of the UK.

To be responsible for:


  • The successful candidate will contribute to a thriving, fast paced business on a mission to provide Sales Management of the field-based sales team (Area Development Managers)

  • Revenue growth

  • Market penetration of products and testing


  • Developing and implementing company marketing plan

  • Development of Group Company branding

  • Management of budgets

  • Developing & maintaining company website

  • Developing and maintaining the PR

Essential Key Skills & Requirements:

  • A graduate business / marketing or relevant commercial experience

  • 5 years + Sales & Marketing experience in similar role

  • 3 years account management

  • Management of a Team through KPI’s

  • Budgeting and forecasting experience for revenue & expenditure

  • Written and verbal communication and presentation skills

  • Problem solving skills

  • Ability to network

  • A positive and can-do attitude

  • Data orientated, able to analyse statistics

  • Self-motivated with a positive, enthusiastic attitude

  • Full current driving license

Preferred skills & Requirements:

  • Farming experience and knowledge of the dairy industry

  • On Farm software experience

Key Responsibilities:

  • Motivate, coach, and inspire the direction of the sales and marketing team

  • Coordinate sales and marketing campaigns and initiatives to achieve business objectives

  • Shape training and performance evaluations of the team to develop and deliver sales and marketing initiatives

  • Identify and understand client’s business needs and objectives to develop sales and marketing initiatives

  • Own website together with all social media channels, strategy, and activity

  • To own develop and deliver cross company branding in alignment with Vision Mission & Values

  • Mentor and coach, the development of sales and marketing teams

  • Spearhead, implement and manage sales forecasting activities, targets, sectors, markets, regions and set performance goals to achieve company objectives and grow market share in alignment with strategic plan

  • Plan, implement and optimise sales lead generation campaigns and measure results

  • Creation, implementation and management of the marketing plan and activity, including events e.g., Farm walks and shows

  • Prepare and present sales reports detailing sales, potential sales, product penetration, and areas of proposed customer expansion

  • Review and analyse sales and marketing performance against plans to determine effectiveness and return on investment (ROI) for both monetary and manpower

  • Engage directly with key clients to maintain relationships to support product development and service delivery

  • Key Account development opportunities e.g., Buying Groups, – identifying and developing

  • Business Development – identifying, working and hands on closing opportunities in strategic sales areas

  • System development – champion CRM and Customer On Farm Software packages to deliver improved targeting, relationship management and sales execution across the customer base

  • Product development – to monitor and react to changing demands of the market with the development of appropriate products

  • Take ownership and be accountable for the marketing/sales cost budgets

  • Territory Planning and organisation of sales team

  • Recruitment as and when required in sales & marketing team

  • Identification of potential markets and customers:

  • Vets

  • 3rd party industry partners

  • Ag. Colleges

Development and maintenance of:

  • Potential customer data base

  • CRM system

Salary package


How to apply: Please send your CV and cover letter to;

We thank all applicants who apply for this role. However, please be advised that only those short listed for an interview will be contacted. Please be assured that your job application will be managed in complete confidence and your personal details will not be passed to any third party without your prior permission.

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Agricultural and Farming Jobs are an established specialist Agricultural Recruitment business with offices based in rural Worcestershire. We have a specialist and dedicated Headhunting Recruitment Division as well as a specialist Jobs Advertising Division. We recruit specifically for all roles within the Agricultural industry and support the recruitment needs of all related clients including; Farms, Agricultural Machinery, Fresh Produce, Food, Horticultural, Equestrian, Finance and Veterinary companies on an International basis. We offer an exceptional service with a personable, yet highly professional approach. Please contact our office for further information on 01527 878550.